About Us

Saj Al Fareej has been established in United Arab Emirates – Abu Dhabi since 2010 as a unique concept specialized in providing the market pastry based products in the form of fresh pastry and pizza. The main goal, of the business being the vision of expanding through innovation, quality and service. Saj Al Fareej has thus utilized its professionalism, commitment and dedication to bring into the market a high service standard along with a fascinating range of products to meet the tastes of the market. This justifies the mission of Saj Al Fareej, of providing the market with a variety of quality pastry and pizza in a constant evolution of nature at its best.
Saj Al Fareej from the year 2010 till date has from a single outlet business venture has developed into, a progressive multi-outlets chain spreading across the country. This focused and strategic expansion plan, has already made Saj Al Fareej, the brand with largest number of outlets, in the business of fresh pastry, in UAE. Our success to date has been based on long term strategies and a commitment to uncompromised quality.
The idea of Saj Al Fareej’s ultimate quality and service standards starts with a origin to the final products uncompromised level of quality. Rigorous quality control from the procurement of raw material to the professional and strict control of production at each outlet ensures a uniform standard of quality and taste. Utmost quality standards throughout the entire process ensures a high quality of healthy products, with a fascinating taste. It is not just about the quality of material used which is an vital ingredient , but it is also about maintaining high quality ingredients at all level of product processing, which ensures to create a high quality end product.
Saj Al Fareej aims to meet the expectations of today’s health conscious consumers through our quality assurance program. There are a wide range of healthy and delicious pastry and pizza to choose at Saj Al Fareej. The mouth watering lip smacking final menu of Saj Al Fareej has not been designed overnight, it was been finalized after a deep study into the customer psychology and after a market study of the cosmopolitan market of UAE.
All efforts have been made to have a complete menu to meet the varied tastes within a healthy recipe not just across the diverse culture of UAE, but also across the diverse age groups. Worldwide we are well aware that no product can stand on its own without changes against a changing market and changing competition and Saj Al Fareej is well aware of the same. With constant studies into all our products and processes with a detailed eye on the market changes, competitors behavior and customer moods, Saj Al Fareej over the years has time and again refined its menu and recipes, to remain one step ahead of expectations. The efforts of Saj Al Fareej on the aspect of quality, taste, variety, health and the element of being a step ahead of expectations has grown Saj Al Fareej
from a single outlet in 2009 to a 5 outlets brand name in the UAE by the year end 2013. Mentioned below are the Saj Al Fareej outlets in UAE.

1)         Airport road – Abu Dhabi. – UAE

2)         Al Salam Street – Abu Dhabi – UAE

3)         Corniche - Abu Dhabi – UAE
4)         Musafah -Abu Dhabi – UAE
5)         Al Jarf – Ajman – UAE

With dreams of our vision and goals and a desire to succeed, the management and staff is focused to ensure that the growth of Saj Al Fareej is as wonderful a process as that of pastry making and the challenges of meeting our goals and fulfilling our visions is as tasty as our lip smacking menu.